I’ve received enough promotional fliers and spoken to more than the required amount of salespeople to learn that ‘a free give away’ is more than likely a manipulative offer tied in so many terms and conditions that it would take an entire summer holiday to plough through them. Such has been my experience that I have lost all faith in ‘free’ offers and the brand that offer them.
At a recent networking event we wanted to offer something better than an embossed pen that didn’t come with the dreaded T’s and Cs. What does a completely free gift look like; a gift free of T’s and C’s and subversive manipulation?
This is what we came up with...
We dressed contact cards in five pound notes (crafted by our designer, Jaimie) and gave them away. By a drink, get a kebab, stash it in your wallet; we don’t care what you do, this is a gift from us.
And that was that.
