Standing on the sidelines of the London Marathon yesterday, it was impossible not to be inspired by the thousands of individuals streaming past, red faced and sweaty, proudly carrying the name of the charity they were running for. It was also difficult not to get slightly emotional when you see “In memory of...” written on the back of a shirt, knowing that months of hard training have been endured in memory of a loved one.
For us at ABA it is a privilege to work with so many fantastic charities. In particular to be supporting our client Oasis, including founder Steve Chalke who raised more than £2.3million, breaking his own previous record for money raised in a single marathon.
It was also fun to have introduced our Johnson and Johnson client to Oasis and be able to cheer on Mark Bangerter clad in the trademark Oasis orange, as he finished the marathon in 3 hours and 16 minutes!
All in all the London Marathon is a day to be in awe of humanity. Especially as our news is currently filled with so much pain and suffering, Sunday was a day to remind us that actually there are thousands of people prepared to commit so much to make a difference in our world.
